Author and consultant Frank Luntz will keynote the NAB Radio Show in Charlotte. Expounding on his book, "Words that Work: It's Not What You Say, It's What People Hear," Luntz will offer attendees insight into how word choice can positively impact their station.
Luntz has been named one of four "Top Research Minds" by BusinessWeek, and among "50 of America's most promising leaders aged 40 and under," by Time magazine. Over the past decade Luntz has written, supervised and conducted more than 1,500 surveys, focus groups and dial sessions in over twenty countries. He has administered focus groups for numerous media outlets, including ABC, CBS and NBC, and won an Emmy Award in 2001 for his recurring segments on MSNBC and CNBC entitled "100 Days and 1,000 voices."
The keynote address on Thursday, September 27th will follow opening remarks by NAB President and CEO David Rehr.