By Graeme Newell
Special to RBR+TVBR
Who are the best branders in the world? You could argue it is those with the most sales, but you can also make a strong case for those with the most longevity, and in the branding longevity Hall of Fame one category stands out: the luxury category.
If you take a look at the list of top luxury brands you see that more than half have been around for more than 100 years.
How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising.
Could learning lessons from the luxury brand category help maintain your station’s brand allure for decades to come?