Mass 2 One Media (M2O), a media loyalty marketing company, announced the signing of Bonneville Phoenix to utilize its loyalty, engagement and social networking database platform known as [eco].
M2O COO Tracy Johnson explains, “Facing the challenge of the digital world and staying competitive requires a shift in thinking for traditional media. M2O’s multi-faceted marketing and programming suite of products embraces the new media world.”
“Bonneville’s Phoenix cluster of KTAR Sports, KTAR News and KPKX are innovators in the development of digital revenue generating programs and adding the [eco] platform enables these stations take their strategy to the next level,” said Mike Agovino, COO of Triton Media Group which exclusively markets the [eco] platform.
Bonneville Phoenix joins 200 other radio stations extending their digital strategy through the [eco] system.