M2O signs Bonneville Phoenix for [eco] Loyalty Platform


Mass 2 One Media (M2O), a media loyalty marketing company, announced the signing of Bonneville Phoenix to utilize its loyalty, engagement and social networking database platform known as [eco].
M2O COO Tracy Johnson explains, “Facing the challenge of the digital world and staying competitive requires a shift in thinking for traditional media.   M2O’s multi-faceted marketing and programming suite of products embraces the new media world.”

“Bonneville’s Phoenix cluster of KTAR Sports, KTAR News and KPKX are innovators in the development of digital revenue generating programs and adding the [eco] platform enables these stations take their strategy to the next level,” said Mike Agovino, COO of Triton Media Group which exclusively markets the [eco] platform.

Bonneville Phoenix joins 200 other radio stations extending their digital strategy through the [eco] system.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.