M3 Creative, formerly M3 Television, will produce webisodes for American Express, as well as new high-profile featurettes appearing on iTunes and elsewhere for NBC Universal. M3 Creative President Andy Meyers made the announcement.
The moniker change to M3 Creative reflects the company’s increased focus on branded, cable, web, EPK, mobile and other content for an expanding list of top blue-chip brands throughout the entertainment and corporate worlds.
Among the new accounts are:
•Branded content webisodes for American Express’ Enthusiast’s photostream, in conjunction with Momentum Worldwide and the global interactive digital agency Digitas;
•iTunes/Best Buy featurettes for NBC Universal’s “Couples Retreat”;
•And on-air/online spots for Lifetime’s “Remarkable Women,” sponsored by Bayer and Walgreens.
Since forming M3 in 2004, Meyers and partners Brad Baruh and Roman Perez—who collectively have 30 years of branded entertainment news experience with Entertainment Tonight and E! Entertainment TV—have become marketers and creative content providers. M3 produces branded entertainment content across all standard and interactive distribution platforms for clients such as Disney, the Academy of Motion Picture Arts and Sciences, NBC Universal, Paramount, Marvel, Warner Bros., Fox, DreamWorks, Comedy Central, Lifetime and AMEX.