Macy’s Marches to the Top


Media-Monitors1by Dwight Douglas, Media Monitors

In last week’s Media Monitors TV Spot Ten, Macy’s powered from #50 to #1 with 21,016 spots. The Toyota Dealer Association remained at #2 with 17,532 ads, while the Nissan Dealer Association stayed at #3 airing 16,832 spots. McDonald’s slid from #1 to #4 with 16,827 spots and the Honda Dealer Association moved up from #11 to #5 with 16,059 spots. GEICO was #6 running 15,661 spot, while Neutrogena was #7 with 15,304 spots. The Chevrolet Dealer Association parked at #8 with 14,935 spots and the Ford Dealer Association remained at #9 airing 14,790 ads. The US Department of Health and Human Services was #10 with 13,881 announcements.







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