ATSC 3.0 and 5G are two emerging technologies set to roll out across the U.S. over the next three to five years, likely disrupting the entire media and entertainment landscape. While many of us postulate the wide-ranging effect these technologies will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. Even more rarely do we attempt to discuss it cross-functionally within our organizations—or beyond their walls.
Recently, a group led by media consultancy Magid; FOX; and 20th Television; in collaboration with the Council for Research Excellence (CRE); aimed to do just that.Â
