Magid To Share Media Usage Trends To CFOs


The President/CEO of Frank N. Magid Associates is set to discuss the latest research on media usage trends at the 2017 Media Financial Management Association (MFM) CFO Summit.

Brent Magid is the latest individual confirmed to appear at the event, set for March 2-3 at the Hilton Ft. Lauderdale Beach Resort.

MFM’s annual CFO Summit provides the media industry’s senior finance executives a unique forum for an in-person exchange of ideas and discussions.

“With technological developments continuing to disrupt when, where, and how media is consumed, it’s vitally important for the media industry’s senior financial community to ensure their strategic planning remains in synch with consumer behavior,” said Mary M. Collins, President/CEO of MFM and its BCCA subsidiary, the media industry’s credit association. “We’ve asked Brent to help our CFO Summit attendees understand the latest trends in media usage and how these developments should shape their investments in audience measurement, content and media delivery.”

MFM’s 2017 CFO Summit is being co-chaired by Hubbard Radio EVP/CFO David Bestler and Cox Media Group CFO and EVP/National Ad Platforms Brett Fennell.

Previously announced presenters include Tom Joyce, Managing Director and Capital Markets Strategist for Deutsche Bank Securities;  and Jason Rademacher, Special Counsel in the Regulatory Communications Practice at Cooley LLP.