Magna Global’s Grim Ad Picture For Broadcast Media

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In a non-political year, with bad comps due to the Olympic Games, it’s almost understood that radio and TV company revenue and net income would take a hit.


But, what about in a year that’s shaping up to be robust for election day advertising, following the Winter Olympic Games and ahead of the FIFA World Cup?

Meh, says Magna Global. According to a just-released forecast from the ad industry research arm of IPG Mediabrands, digital and out-of-home advertising — including the ads cinema-goers see before the previews start — are the only media types forecast to grow ad sales in 2018.

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