Magna Global sees slowdown in adspend growth


Dollar SignThe predictions on the global advertising market from Magna Global are very similar to those recently offered by ZenithOptimedia, coming in slightly lower and reflecting an off-year in the US market. Unfortunately, the US market is not expected to keep up with the global.

The lack of Olympics and federal elections in the US generally provides a damper on advertising income.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)