You’ve probably already heard the name MagnaGlobal used, but now Elizabeth Herbst-Brady, President, has made it official that the entire Magna operation is using the name MagnaGlobal. This reflects Magna’s transition from an upfront focused national television unit primarily in the US to a multiplatform intelligence and strategic based investment group serving IPG’s global clients, the announcement stated.
MagnaGlobal is now the strategic global media unit of Interpublic Group (IPG) responsible for forecasts, insights and negotiation strategy across all media channels.
MagnaGlobal works with the brands within IPG (Initiative, UM, Hill Holiday, Deutsch, Mullen and others) on behalf of their global clients.
“We have established a structure and process to meet our clients’ international needs. Starting with the unique methodology of our ‘Global Forecast’ we have organized ourselves to be a nimble and proactive force worldwide, further leveraging our position on behalf of our clients. We built a system that is uniquely marketplace focused but uses flexible scale to support delivery of our individual client’s campaigns. Our Intelligence and tools are used along with our model to determine the most successful ‘go-to market’ strategy for any market or medium,” said Herbst-Brady.
Since 2009, Magna also expanded into Local TV, National Radio and Print and Digital in the US.