Digital Saves The Day For Radio Ad Growth Trends


Ten key U.S. findings were highlighted in the just-released summer 2019 update of MAGNA advertising forecasts, authored by MAGNA EVP/Global Market Intelligence Vincent Letang.

For owners of broadcast media properties, the biggest learning involves radio. Total audio advertising may be down slightly, but it could have been much, much worse.

Thank digital audio ad sales and podcasting for putting salve on the wound.

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