This alliance will produce ongoing research, case studies, and recommendations regarding the efficacy of data-driven, audience-based targeting in driving greater television and ad effectiveness and efficiency. Simulmedia, a targeted television advertising company, will strategically pact with MAGNAGLOBAL, the multimedia and strategic investment unit for Mediabrands and IPG agencies. As part of this partnership, Brian Wieser, who has been with MAGNAGLOBAL since 2003, will join Simulmedia as CMO. Simulmedia is led by Jon Werther, President.
Wieser has closely worked with MAGNAGLOBAL President, Elizabeth Herbst-Brady, to help the company become a leader in worldwide media forecasting and negotiating. Their collaboration will continue as Wieser assumes his new role at Simulmedia.
“The foundation of our organization is built on best-in-class tools and research, client centric trading, and partnership,” said Herbst-Brady. “We are, of course, very sad to see Brian go but are excited by the prospects of continuing to work with him and Simulmedia and the results that our partnership will produce for our clients.”