Magnum adds in central Wisconsin


Dave Magnum says he’s had his eye on three stations that NRG Media has right in his backyard, and now he’s cut a deal to add them to his own holdings. Kalil & Co. reports that NRG has agreed to sell WRDB-AM & WNFM-FM Reedsburg and WBDL-FM Baraboo, WI to Magnum Radio Group. The trio will expand the local cluster that Magnum already owns, WBKY-FM Portage (the company’s first acquisition back in 1991), and WDLS-AM & WNNO-FM Wisconsin Dells. Arbitron considers WBKY, WDLS and WNNO to be part of the Madison metro, but not the three being acquired from NRG.