The stations are WRJN-AM and WEZY-FM in Racine and WBKV-AM and WBWI-FM in West Bend.
The price was $2,250,000.
At the time the sale was announced, Sidney “Skip” Bliss, President of Bliss Communications commented, “These stations have been an important part of Bliss Communications for 17 years in Racine and 43 years in West Bend. We have enjoyed our relationship with the communities and all of our terrific employees. However, this sale represented an opportunity for me to pass the ownership of these great radio stations on to another Wisconsin broadcasting family. The staffs of the Racine and West Bend stations have served a large number of listeners and advertisers for many years. We sincerely appreciate the dedication and commitment of this outstanding group of associates.”
Added Dave Magnum, President of Magnum Communications, “With this acquisition, my co-workers and I will program radio signals connecting from Milwaukee to La Crosse. When my late wife, Lynn, and I started from scratch 23 years ago, we wanted to grow across Wisconsin. I’m blessed to work with so many talented and loyal individuals, many of whom have been on board since the early 90’s.”