As part of its new format, the Radio Advertising Bureau will give Investment & Activation for marketers, advertisers, and agency representatives center stage at RAB2008. Representing some of advertising’s biggest spenders, Rex Conklin, Media Director, Wal-Mart Stores; Kim Vasey, SVP/Director, Radio, mediaedge:cia; Maribeth Papuga, SVP/Director, Local MediaVest, and Laurie Clark, Coca-Cola, Atlanta, will participate in a panel discussion that will give attendees insight into what clients and agencies are looking for from their media partners, and how radio can meet those needs.
Winning strategies for maximizing the multicultural marketplace will be discussed on a panel of major advertisers that includes David Rodriguez, Multicultural Market Manager, Hispanic, Ford Motor Co.; Rosa Serrano, SVP Multicultural, Initiative Media; Caleb Windover, Managing Director, 42 Degrees/MediaVest; and Ken Rye, Multicultural Marketing for Home Depot.
The importance of the 800 billion African American market will include panel participants Carol Sagers, Director, African American & Asian Marketing, McDonalds USA; Kristyn Page, Multicultural Marketing Specialist, The Macy’s Company; Gwendolyn Kelly, Senior Manager, African American Marketing, Wal-Mart; and Clifford Franklin, CEO, Fuse Advertising.
