Major executive changes at Nielsen


The Nielsen Company announced that three of the most senior executives in the company’s television ratings service have been named to new roles within the company. The changes are effective October 1st.

Catherine Herkovic will become Senior Vice President and Managing Director, National Television Client Services, overseeing client services and sales for Nielsen’s national television ratings business with responsibility for the company’s broadcast and cable network, advertising agency, and syndication clients.  Previously, she held a similar position in Nielsen’s local television service.

Kevin Svenningsen will become Senior Vice President and Managing Director, Local Television Client Services and will lead Nielsen’s local television ratings service responsible for client services and sales to television station and cable system clients.  Previously he was Sr. VP, sales and marketing, for the Nielsen Agency, Broadcast and Syndicator Service. 
Tom Ziangas will become Senior Vice President, Nielsen Sports, where he will oversee the development of new products, sales, client service and business strategy for television sports measurement. Previously he was Sr. VP, National Television Client Services with responsibility for all sales and marketing functions for national cable network clients.

Herkovic and Svenningsen will continue to report to Sara Erichson, Executive Vice President, Nielsen Media Research Client Services North America.  Ziangas will report to Terrie Brennan, Senior Vice President, New Business Development & Strategy.

"These appointments reflect the ongoing evolution of Nielsen’s approach to client service. Our clients increasingly view the television industry as an integrated business and Nielsen is responding accordingly.  Catherine, Kevin and Tom are well suited for their new challenges because they can call upon years of experience from their previous roles within the organization," said Dave Thomas, President, Media Client Services.