Standard Media Index currently expects the full U.S. advertising marketplace to expand by 8% in 2019 — excluding cyclical events like the Olympics and World Cup.
While major marketers are anticipated to grow 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%.
“Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.
