We recently worked with a media agency that was in the midst of deciding media allocations for the year 2014. One of their most important clients, a casual dining restaurant, had several questions around their continued investment in radio advertising. This client was considering adding TV to the mix which would have likely negatively impacted Radio’s spend. We were asked to provide our POV regarding a few key questions.
The first question was, “How long can Radio last as our main media channel before wearing out?”