John M. Pelkey, Garvey Schubert Barer
The broadcast industry runs on rumors and repeated conversations. Whether it is employee lounge gossip that the number 1 station in the market has just discarded one of the members of its morning team or that a “rim shot” station has decided to buy a little market share by undercutting everyone else’s rates or that a longtime local broadcaster finally has decided to retire and move to Florida, the industry thrives on rumor.
