Male oriented and upper income formats top list for radio web visitors and Male oriented radio programming and formats with an upper income skew tend to be common denominator for the top 15 formats driving traffic to radio websites. The top three formats are modern rock, adult alternative and sports, according to a study of media websites released by The Media Audit. "The perception is that younger people are so oriented to the internet that we expected to see younger oriented formats dominating the list of top radio website visitors. However that isn’t the case" said Bob Jordan President of The Media Audit. Four younger (18-34) formats (modern rock, rock, CHR and Dance CHR) were evenly spread across the top 15 formats for radio web visitors. Three older skewing formats (55+ demo) Talk, News/Talk and Classical were also spread across the top 15 formats."
