MangoMOBILE fuels Nissan's shift into mobile marketing


MangoMOBILE, an Omnicom company and mobile marketing solutions provider, announces the launch of a mobile marketing campaign to support the launch of the Nissan Rogue crossover vehicle. MangoMOBILE worked with TEQUILA, a division of TBWA Worldwide, to create a series of online ad units that empower consumers to download Rogue-themed content, including a fully-branded advergame. Flash-based "Online2Mobile" ad units streamline the process for acquiring of mobile content by eliminating the need for consumers to enter their mobile carrier, device make and model, or having to click through to a microsite. Consumers simply enter their mobile number directly into the ad unit and click "submit." All Nissan Rogue mobile content is offered free to the consumer, less standard carrier messaging and data fees.