Many viewers found ABC’s Missing


ABCWith the series debut of Missing, plus Grey’s Anatomy and Private Practice, ABC earned second place on Thursday night to an Idol-led Fox in Total Viewers and Adults 18-49. The Net marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February – since 1/5/12 and 2/9/12.

From 8-9pm, opposite Fox’s American Idol, ABC’s Missing opened a strong #2, more than doubling the audience (+136%) of NBC’s original comedy block (Community return/30 Rock slot premiere). The ABC drama premiere also took second place in the hour to Idol in Adults 25-54 and key Women (W18-49/W25-54).  The show gained audience from its first half-hour to its second half-hour. Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, Missing delivered ABC’s biggest audience in the time period in 14 months – since 1/13/11.  In fact it was TV’s most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years – since 9/28/10.  Missing represented a big improvement for ABC in the hour, boosting its time period by 4.7 million viewers and by 25% in Adults 18-49 over the Net’s season average with regular original programming.

ABC’s Grey’s Anatomy moved up to a dominant #1 in the 9 o’clock hour, leading its nearest competition (Fox) by 1.0 million viewers and by 36% in Adults 18-49.  Up by 7% in viewers over its last original telecast, Grey’s generated its biggest audience in 5 weeks – since 2/9/12.

ABC’s Private Practice finished as the most-watched TV show in the 10 o’clock hour, defeating NBC’s Awake by 37% in Total Viewers and by 38% in Adults 18-49.  Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, Private Practice drew its 2nd-largest audience in more than 2 months – since 1/5/12.