Media agency vet Marc Goldstein is launching a new company that will provide an assortment of consulting services to advertising, marketing and media industry businesses. Goldstein, who leaves his post as CEO of GroupM North America on 3/31, said the new entity will be based in New York. It will be called Marc Goldstein Media Solutions, LLC, and the company’s first clients are GroupM and the Association of National Advertisers, the nation’s leading trade association for major marketers.
Goldstein tells RBR-TVBR he has been very involved in the administrative side of GroupM for the past few years. “And what I’m really looking forward to getting back to is the marketing, working with brands, working with clients – rolling up my sleeves and getting involved with the media side of our industry.”
Goldstein’s new offices will be located at the ANA. His initial email address is [email protected].
His role with GroupM will be to serve as a senior advisor to the company’s four media service agencies—Maxus, MEC, MediaCom, and Mindshare—on issues including strategy, integrated communications, and media buying, among others. At the ANA, Goldstein will work with the association’s Alliance for Family Entertainment Committee, which is comprised of almost 40 leading U.S.-based advertisers. The committee is dedicated to finding, nurturing, developing and supporting family friendly programming across traditional, digital and emerging media platforms.
Goldstein has a longstanding relationship with the AFE; for nine years he served on its Executive Committee and played a leading role in the group’s successes. In his new role he will work with the AFE’s numerous content development partners, including Humanitas, the Hollywood organization that partnered with the Alliance last spring to find inspiring stories supported by its award winning writers.
“The work being done by our AFE community is extremely important to us and is very high on our agenda of key issues that need to be addressed by our industry,” said ANA President-CEO Bob Liodice. “I’m confident that Marc’s extensive experience and knowledge of the industry will help us achieve significant progress toward meeting our goals in this arena.”
While CEO at GroupM North America, a role he assumed in February 2007, Goldstein was responsible for overseeing general management as well as strategic and administrative activities at each GroupM agency. His responsibilities covered group development, synergies across all four agencies, and financial performance.
Before assuming his GroupM role, he served as President-CEO of Mindshare North America from April 2002 with responsibility for all Mindshare activities in the U.S. and Canada. During his tenure as CEO, the agency was twice named Adweek’s “Agency of the Year.” He joined Mindshare North America as President, National Broadcasting and Programming in November 2000.
Prior to joining Mindshare, Marc was Executive Vice President, Managing Director at GM Mediaworks, where he managed the global car company’s $1 billion national broadcast media account. Marc was the division’s first Executive Vice President, and was instrumental in forming the organization. He held that position for more than seven years, joining GM Mediaworks from LINTAS, where he had been Executive Vice President, National Broadcast since 1988.
He also served three terms as chairman of the influential Media Policy Committee at the American Association of Advertising Agencies. He also sits on the board of the Partnership for a Drug-Free America, the Ad Council, and serves as the Chair of the Marketing Communications Committee of the UJA Federation of New York.