March 1-7; NBC ranked #3 season to date in 18-49


The 28-night Nielsen February sweep concluded on Wednesday, March 3. NBC ranked #1 in the February sweep in adults 18-49, adults 25-54, adults 18-34 and total viewers. The February 2010 sweep averages in adults 18-49 were: NBC (4.6/12), CBS (3.8/10), Fox (3.7/10), ABC (2.1/6) and CW (0.7/2).  In total viewers, the 28-night February sweep averages were NBC (16.7 million), CBS (13.0 million), Fox (10.1 million), ABC (6.4 million) and CW (1.6 million).

Season to date, NBC ranks #3 among the major networks in adults 18-49, adults 25-54 and total viewers, and is #2 in adults 18-34.
Paced by strong ratings from a one-hour episode of “The Office,” and solid debuts from “Parenthood,” “The Marriage Ref” and “Who Do You Think You Are,” NBC averaged a 2.1 rating, 6 share in adults 18-49 and 6.4 million viewers overall for the week of March 1-7. 

Thursday’s one-hour episode of “The Office,” featuring the birth of Jim and Pam’s baby, was NBC’s top primetime program of the week in numerous key measures. In adults 18-49, “The Office” ranked #10 among all primetime programs this week. Among adults 18-34, “The Office” ranked #4, behind only ABC’s Academy Awards telecast and the Wednesday and Tuesday editions of “American Idol.”

The regular-slot debut of “The Marriage Ref” Thursday also ranked among the top 20 programs this week in primetime’s key demographic of adults 18-49 at #18.  Among adults 18-34, “Marriage Ref” ranked #14 (tied). Also ranking in the top 20 this week in adults 18-34 were NBC’s Thursday comedies “Parks and Recreation (at #18, tied) and “Community” (#20, tied).

Primetime averages for the week of March 1-7 in adults 18-49 were Fox (4.1/11), ABC (3.8/11), CBS (2.6/7), NBC (2.1/6) and CW (0.5/1). In overall total viewers the weekly averages were ABC (12.1 million), Fox (11.3 million), CBS (10.4 million), NBC (6.4 million) and CW (1.2 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: information from NBC)