March Madness goes multi-platform


CBS Radio and CBS College Sports Network are teaming up with a co-branded Internet site, “NCAA March Madness Central” as an interactive destination for fans. The site is at

NCAA March Madness Central will feature streaming video clips of team press conferences and CBS College Sports Network programs, in-depth analysis, news, blogs, scores, brackets, podcasts and more.  More than 70 CBS RADIO station Web sites across a variety of formats will feature an abridged NCAA March Madness Central module on their homepages with a direct link to the co-branded site. Through the site fans can access the complete March Madness experience with special archived March Madness footage. 

“Partnering with CBS Radio allows us to provide valuable content to its extensive audience across the country, taking fans deeper than ever into March Madness. We’re working within the CBS family to integrate our March Madness Central product across various platforms, providing users with a compelling online destination for all their tournament needs,” said Tom Buffolano, Vice President and General Manager, Subscription Services, CBS College Sports Network. 

“We’ve tailored our Web sites with rich content that mirrors our listeners’ lifestyles and come mid-March the number one topic of conversation among men and women typically centers around NCAA basketball,” said David Goodman, President Digital Media and Interactive Marketing, CBS Radio.