Entravision Communications has promoted Mario Carrera to the newly-created position of Senior Vice President of Spanish-Language Television. He is now overseeing and managing all of Entravision’s Spanish-language television properties.
Carrera previously led Entravision’s radio, television and interactive assets in Colorado as Vice President and General Manager for the past eight years. He will continue to be based in Denver.
“Mario is a proven leader with a deep commitment to the Hispanic community and strong business acumen,” said Entravision Chairman and CEO Walter Ulloa. “His appointment reflects our efforts to optimize our operating structure in order to better capitalize on our market-leading media properties, which are located in some of the fastest-growing Hispanic markets in the U.S.”
“As a seasoned television executive with an extensive track record in one of our fastest-growing clusters, Mario is a perfect fit for this new position,” said Entravision President and COO Philip Wilkinson.
“I am excited about this new position which provides the ability to work from a holistic perspective with all of Entravision’s Spanish-language television teams,” said Carrera. “The tremendous growth of the U.S. Hispanic consumer market, combined with the unique position of Entravision’s television assets, creates a great opportunity to expand our relationships with both the communities we serve and our advertisers.”
Carrera has more than 20 years of experience as a general manager and has previously held positions in a number of top Hispanic markets such as Dallas, Texas and Fresno and Bakersfield, California. Under his tenure in Colorado, Entravision’s Noticias Univision Colorado has won 14 Emmy’s, in addition to KCEC-TV (Univision) winning the Best 2010 Public Service Award Campaign from the Colorado Broadcasters Association.
Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets.