Salem Communications announced a new name, new brand, new attitude, and new morning show for its Dallas/Ft. Worth News/Talk radio station, KSKY-AM 660. Beginning 6/4, longtime market talker (WBAP-AM) Mark Davis will be joining KSKY in the 7am-10am time slot with a live, hard hitting, issues oriented talk show.
At the same time, KSKY will be re-branded as “660 AM The Answer” following the footsteps of company talk stations WNYM in New York, KRLA in Los Angeles, and KTIE in Riverside/San Bernardino.
Davis will be added to the already strong lineup of Bill Bennett in the Morning (5-7am), Mike Gallagher (10am to Noon), Dennis Prager (Noon to 2pm), Michael Medved (2pm to 5pm) and John David Wells (5pm to 8pm) and Dennis Miller at night. The new name and branding will help differentiate the station from its competition in the crowded Dallas radio market. “Adding an industry icon like Mark Davis, and re-branding the station as The Answer will help take KSKY to the next level,” said Salem VP, Director of Spoken Word Format Phil Boyce. “This station will truly be an answer for so many things going on in the metroplex and the world, with smart hosts who know how to help you understand all of those things, not to mention great news, traffic, weather, and information,” said Boyce.
Davis spent 18 years across town on market leading WBAP in the morning, and had become a fixture on the station and in the market as a smart, aggressive, and ratings leading talk host. He is still frequently used to substitute nationally on the Rush Limbaugh program. Davis was not able to reach terms on a new contract with WBAP’s new owner Cumulus, making him available to Salem, which wasted no time in signing him for KSKY.
Davis said his show will cover local issues like he always has done, as well as national news, politics, and events: “There’s been a lot of attention paid to talk radio lately, about whether companies and stations are losing the commitment to local shows where a bond can build over the years with listeners. I love seeing the evidence that there is a company and a station looking to grow, rather than shrink that concept, and I am proud to be a part of it.”