Market to Consumers Using Preferred Media Activity


bridge_ratingsThe one activity chosen when there is an immediate need can often be the best and most consistent method of marketing to consumers.

That’s according to Bridge Ratings, which sampled nearly 3,000 people and found just over 90% prefer to send texts in the morning.

Some 87% preferred to use social media and radio came in at 55%, just ahead of broadcast television at 52%.

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