A Minneapolis-based ad agency founded in 1997 has expanded its relationship with Nielsen by adding measurement and planning tools including Nielsen Media Impact, with TV, radio and digital data, to its info stable.
At the same time, Marketing Architects has renewed its Local TV and Audio measurement data deal with Nielsen, in all markets.
“We have a 22-year history of helping companies reach major milestones, and television has been a key marketing channel for our clients,” said Chuck Hengel, Marketing Architects’ CEO. “We invest our own capital into each TV campaign, so we are excited to see how Nielsen’s enhanced Local TV ratings will impact our upfront decision-making when it comes to client campaigns. We’re also looking forward to using advanced national planning tools such as Nielsen Media Impact to accelerate monetization opportunities for our valued clients within the changing and competitive landscape.”
David Hohman, Managing Director of Nielsen Media Demand Side, added that the company was pleased to be offering its measurement and planning capabilities to Marketing Architects.
With its focus on television, Marketing Architects boasts a client roster that includes Touch of Modern, Bosley and Physicians Mutual.
