A few months after debuting plans to launch the Mediascape platform, traffic and revenue management software provider Marketron is teaming up with Emmis Interactive to integrate its suite of products — including its BaseStation, GeoStation and TagStation into Marketron’s Mediascape open ecosystem platform.
The partnership aims to allow advertisers to see how their audiences interact across a number of different mediums, including radio, mobile and the web. For Marketron’s clients, it will further its mission to create greater transparency, visibility and accountability. Additionally, the partnership with Emmis Interactive will facilitate advertisers’ ability to hyperlocalize their campaigns, already available via radio, across a number of different channels; reaching their targeted audiences wherever they are. The Mediascape platform and Emmis Interactive’s digital solutions support all media platforms including radio, television, cable, newsprint and more.
Emmis Interactive currently provides digital platforms and audience intelligence for local media including Maverick Media, Renda Broadcasting, and Big League Broadcasting among others.
Steve Minisini, Marketron CEO, says they share a commitment to removing the technology and economic roadblocks that are keeping radio organizations from focusing on how to reclaim their share of advertising budgets and become more competitive than ever: “Our partnership with Emmis Interactive creates a strengthened allegiance to empowering media companies by providing them with the tools and support needed to advance in today’s increasingly competitive advertising market.”
Deb Esayian, Co-President of Emmis Interactive, says that by providing radio organizations with the technology solutions needed for both traditional and digital operations and an open ecosystem platform that connects stations to the different solution providers that are critical to their business and sales operations, Marketron is helping to secure the future of radio: “We believe Mediascape is taking radio exactly where it needs to go. The vision behind this approach dovetails exactly with ours – helping the industry create engagement with its listeners and its customers and providing a way for advertisers to enjoy both visibility and accountability in all their interactions with our radio brands.”