Marketron launches “Insight”


Marketron / MediascapeMarketron, provider of business software solutions and services for the media industry, announced at the NAB Radio Show in Dallas the launch of Insight, a new service that provides unparalleled “insight” into clients’ organizations by connecting broadcasters with the data they need to make better decisions in real time.

Working in conjunction with Marketron’s Master Data Management, data across markets and platforms is organized to provide consistent and comparable information for powerful cross-market and cross-platform reporting. Available in a web-based model, Insight is accessible anytime, anywhere and from any device.

“With the launch of Insight, we are pleased to announce a best-in-class reporting tool to our customers,” said Jeff Haley, President and CEO of Marketron. “Marketron is dedicated to advancing the industry by offering solutions that will allow broadcasters to make better business decisions through increased transparency across their organizations.”

Insight enables media companies to make better business decisions with comprehensive and easy-to-understand reports, convenient access options and value-added report customization capabilities. With Insight, users are able to quickly access dashboards, perform operations reporting and dive deep into their data, without having to wait for internal reports to be set up, and therefore removing bottlenecks in the workflow.

Insight provides:

–Role-based security – Insight can be configured to ensure that employees have the appropriate access levels for their positions. By setting the desired access levels, organizations ensure that all corporate data is secure and that each specific user has the most relevant view of reports and dashboards.

–At-a-glance interaction with key business indicator data – Clear and concise dashboards provide relevant and crucial information and data, enabling organizations to make well-informed business decisions.

–Efficient cost structure through SaaS model – Marketron’s SaaS model helps keep IT, hardware and infrastructure costs at a minimum. In addition, this structure allows for easy updates and deployments with minimal impact to users.

–Marketron is also offering a premium level of advanced functionality as an a la carte service: Insight+