The provider of business software solutions and services for the media industry announced more than 100 media groups have signed on to the Mediascape program since its launch in April. Groups include Beasley Broadcast Group, Lotus Communications, Mapleton Communications, Maverick Media, Schurz Communications and Simmons Media Group.
The thought behind Mediascape’s development is that for the industry, proprietary systems based solely on a traffic platform architecture are no longer sustainable or competitive. Mediascape’s platform and suite of services solve the challenges that have kept media companies from adopting digital strategies—and some agencies from executing radio buys over the past few years.
The Marketron Exchange Platform fuels the Mediascape platform: for connectivity, messaging and integration; Data Management to solve the master data management dilemma and enable a 360 degree view across multiple systems; Digital to enable the complete lifecycle of all digital/ NTR; and Mobile to engage listeners and make radio more interactive. Mediascape/Exchange integrates with Donovan Data Systems as well.
Services enabled by Mediascape are focused on increasing revenues, improving operational efficiencies and reducing costs. Mediascape services include: Mobile Advertising, Network Connect, Media Connect, Electronic Orders & Invoices, Proof of Performance and Third Party Integrations, followed by Media Relationship Management, Dynamic Analytics and Revenue Management.
Mediascape Traffic is also part of the Mediascape platform. It brings together the best of Marketron’s current traffic systems to deliver a robust, highly configurable solution. Mediascape Traffic supports all operating modes from centralized to regional to distributed as well as mixed mode operations.
“As the market leader, we understand that Marketron’s success depends on our customers’ success and we have made an unprecedented investment with the goal of making the media industry more competitive,” says Steve Minisini, Marketron CEO. “By removing technology and economic obstacles, Mediascape customers can focus on their brands, market differentiation and execution strategies to capitalize on their share of new advertising spend. Today more than 100 media groups have signed up for the Mediascape Platform and Services and we know this is just the beginning.”
“For years advertisers have challenged radio to increase transparency, accountability and efficiency of buying across the multiple advertising channels and platforms we have to sell. This was an obstacle for our entire industry prior to Mediascape,” said Gary Rozynek, CEO of Maverick Media. “Marketron’s Mediascape Platform and Suite of Services will help Maverick Media operate more efficiently and profitably, while our advertisers can increase their effectiveness across the multiple advertising mediums such as digital and mobile that we currently sell.”
To date Marketron has created strategic partnerships with over 25 media industry providers to integrate into Mediascape and expand the services being offered to media groups. Mediascape partners include Arbitron, payment processing provider Chase Paymentech, Dial Global, Emmis Interactive and Katz Media Group.