Marketron, provider of business software solutions and services for the media industry, announced that more than 1,200 new radio stations have licensed to use Marketron Mobile over the past year, bringing the total number of stations that have licensed the Marketron Mobile Platform to 1,950. Launched in October 2010, Marketron Mobile now runs more than 18,000 campaigns per month and boasts clients such as Beasley Broadcast Group, Cumulus Media, ESPN, Harley Davidson, Heineken, Lincoln Financial Media, Mapleton Communications, Maverick Media, Microsoft and Radio One.
Marketron Mobile provides broadcasters a scalable programming platform and advertising service designed to reinvigorate traditional media, make broadcast programming more interactive and grow traditional spot and new advertising revenue. Key to this growth is the adoption of Marketron’s Mediascape Program (an open ecosystem platform, next generation traffic solution and value-added services for media groups) and the rapid expansion of mobile as a critical and proven medium for broadcasters to connect with listeners to grow ratings, audience engagement and ad revenue.
Once activated, programming is able to immediately start engaging with audiences, creating participatory programming including text to win contests, dedications, requests, mobile communities and loyalty programs. This ease of use has helped drive the widespread adoption of the platform among broadcasters.