Marketron has selected Chase Paymentech as its preferred partner to enable the 7,000 media clients using Marketron solutions to accept credit card and electronic payments from their advertising customers. This move aims to reduce days sales outstanding and collection costs, while providing convenient payment options for advertisers.
Marketron customers can utilize Chase Paymentech’s processing services as a standalone service but can also integrate those services with Media Connect. Media Connect provides stations with a branded web portal that provides advertisers online access to ad schedules, creative copy and encourages early or on-time electronic payment of invoices with a unique points-based loyalty program.
“This relationship is very compelling to us because it delivers a clear value proposition for our clients,” said Steve Minisini, Marketron CEO. “Not only does Chase Paymentech offer a superior product but they have been able to provide a very competitive pricing model for every customer that we have approached together. Chase Paymentech’s competitive processing, combined with the 30% reduction in DSO we have seen in our Media Connect implementations, ensure there is no question about the overall value delivered to clients.”