Marketron Podcast Series Puts Focus on Ad Dollar Growth


Marketron has launched a video podcast series that invites “thought leaders” from across the broadcast industry to share what is next and new for broadcast advertising and revenue.

The series, “Beyond Impressions: Insights From Broadcast Experts,” officially kicked off during the 2022 NAB Show and will air on the Marketron YouTube channel.

It is available for free to anyone who subscribes to it.

Subscribers can listen to short 10-minute conversations with their peers and colleagues on what to do next to drive revenue and redefine advertising strategy. The series will cover everything from linear to digital to owned-and-operated (O&O) scenarios, highlighting successes and lessons learned.

Potential topics include obstacles facing TV in 2022, considerations for NextGen TV, challenges media salespeople face today, improving the sales operation process, the rise of online sports betting, the role of O&O and third-party digital advertising in broadcasting, and more. Guests on the show will sit down with Marketron for a short video interview to go deeper into their topic and share their insights, experiences, and thoughts on how best to approach the given opportunity or challenge.

At this point, the scheduled lineup includes interviews with leaders from Saga, Katz, Lotus, BIA Advisory Services, TVB, Southern Stone, and Nexstar. Marketron will notify series subscribers when new episodes are available.

Those who are interested in being a guest should visit Guests may pick one of Marketron’s topics or suggest their own.

People can subscribe to the series at