Marketron, RAB launch strategic partnership


Marketron / MediascapeMarketron, provider of business software solutions and services for the media industry and the RAB have integrated RAB Account Manager with the Marketron Mediascape Platform. This integration enables RAB Account Manager customers to connect with any Marketron traffic and billing solution.

The RAB Account Manager integration with the Mediascape open ecosystem platform provides clients a secure and streamlined, electronic process to share data between the customer relationship management system and the traffic and billing system.

The more than 750 radio stations currently using RAB Account Manager will now be able to connect their CRM and traffic suite activities through the Mediascape open ecosystem platform, reducing the amount of time spent inputting data and increasing the accuracy and efficiency of communicating order information between systems.

“The integration of RAB Account Manager with Marketron Mediascape bridges a gap that we recognized in the marketplace. The media industry is undergoing tremendous and rapid change, and the opportunities that can be provided by technology are vast,” says Jeff Haley, President and CEO at Marketron. “Improving the overall efficiencies of how radio stations operate has been a driving mission behind the Mediascape platform, and this partnership with RAB marks another milestone for the initiative.”

Account Manager provides RAB member stations with a set of tools to help manage and track key account data and client interactions while connected directly to their account. The platform allows sellers to track specific activities with advertising clients while providing tools for creating real-time projections based on business pitched and closed orders.  As an online program, Account Manager can be accessed wherever there is an Internet connection, including on mobile devices. This unique feature helps managers track accounts and monitor sales activity remotely.

More than 80% of the U.S. radio advertising spend flows through Marketron systems. To date Marketron has created strategic partnerships with over 25 media industry providers to integrate into the Mediascape Platform and expand the services being offered to media groups.