Marketron REV Platform Gets Enhancements

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Marketron, the broadcast industry technology provider, today announced that it has added new avails and priority rate card features to the Marketron REV sales growth platform for broadcast TV and radio sales professionals.


Available now for all REV clients, these features “are crucial” for TV and radio broadcasters when working with agency and local direct advertisers, Marketron says.

“These advancements help organizations eliminate manual data re-entry that can lead to errors, freeing up their teams to focus on revenue-generating activities,” it notes.

Built primarily for sellers who work with agencies, Marketron says “avails functionality saves time and significantly improves efficiency by allowing sales teams to use a single platform to respond to avail requests, build proposals, submit orders, access real-time inventory data, and perform post analysis.”

The company claims that Marketron REV is the lone sales platform that offers a real-time connection with various traffic management systems.

The priority rate card feature allows salespeople to reference real-time rates for different inventory types while simultaneously allowing managers to bypass setting rates manually. “REV automatically creates rate cards to ensure that the rates offered to advertisers account for demand and inventory sellout,” Marketron says. “With the priority rate card feature, managers can set the selling rules, the system automates the process, sellers can get their deals done, and management can review any exceptions to the rules. Managers can set different pricing strategies based on priority level of the inventory type.”

The avails and priority rate card features lay the foundation for broadcasters that are considering offering pay for performance (P4P) to their agency clients, Marketron adds.

“P4P is a buy-sell transaction workflow wherein the broadcaster determines what the ratings will be for a spot, and the agency accepts that value. Broadcasters deliver on impressions as a combination of linear and digital. It focuses on getting the advertiser in front of the audience while eliminating costly makegood situations.”

The avails and priority rate card features are integrated into the REV platform and come at no additional charge. REV platform users must have a traffic platform such as Visual Traffic to view real-time available inventory.