Hallmark Channel announces the January 31 launch of “Martha Bakes,” a Hallmark Channel Original Series based on a lifetime of research and baking techniques perfected by Martha Stewart. In this new weekly program, the first ever to feature Martha demonstrating one specific culinary discipline, home bakers will get the tools they need to create the finest desserts and baked goods in their own kitchen. The 13-episode series for the “Hallmark Channel Home” block will air Mondays at 11:00 a.m. ET/PT, 10C.
After years of experimenting, writing recipes and perfecting them, Martha edits the best of the best for this half-hour program dedicated to the coursework for Baking 101. What distinguishes the series from other baking-related shows is that each half-hour installment, covering themes from pound cake to pâte brisée, will begin with a recipe’s basic foundation then explore how the addition of certain ingredients or the use of a new technique will help to create not one, but multiple dishes. The thoughtfully edited collection of Martha’s personal favorites, from savories to sweets, demystifies everything from how to make the perfect, no-crack cheesecake to how to create the ultimate devil’s food cake.
Commenting on the new series, Martha Stewart said: “I am passionate about baking, and I’m thrilled to have the opportunity to introduce this extensive and well thought out coursework to viewers at home. I have been asked to do this kind of program for years and felt the time was right to introduce it as part of our terrific block of programming on Hallmark Channel. Given all the culinary choices that consumers have access to in today’s marketplace, it is hard to know which recipes will produce the best results, so this show will certainly be an important resource and will deliver the best information that viewers can find anywhere.”
Bill Abbott, President and CEO, Hallmark Channels, added: “The launch of ‘Martha Bakes’ underscores that Hallmark Channel Home is a destination with a difference. We believe this series is a crucial ingredient to creating an entirely new lifestyle resource for our viewers – a place where they can get the kind of quality entertainment and information that isn’t available anywhere else on television.”
(Source: Hallmark Channel)