Martha Stewart will bring her crafting expertise to a new cable home beginning November as part of a distribution deal announced by Sheraton Kalouria, President, Broadcasting, Martha Stewart Living Omnimedia and Kathleen Finch, GM/DIY Network.
The new half-hour DIY Network series, entitled Martha Stewart Crafts, is a "best of" compilation featuring how-to segments in the areas of scrapbooking, hand-made gifts, paper cards, decoupage, glittering, framing, rubber-stamping and more. Set to premiere on Thanksgiving Day, the initial 39 episodes will be comprised of thematic content culled from over a decade of inspiring content from MSLO's original lifestyle TV series, "Martha Stewart Living." The new series announcement comes on the heels of MSLO's spring launch of an extensive line of paper-based crafting and storage products currently available at marthastewartcrafts.com and Michaels arts and crafts stores. The line will also be available in independent craft stores beginning in the fall.