Literally. Driver David Gilliland’s NASCAR No. 38 entry will be touting the DTV transition during three races, 10/19/08, 11/9/08 and 11/16/08. FCC Chairman Kevin Martin said, “NASCAR fans are known for their avid interest in this sport. Their awareness and responsiveness to NASCAR sponsors is also exceptionally high. I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America.” Galliland drives for Yates Racing.