Mass 2 One Media signs CBS Radio


CBS Radio has entered into an exclusive agreement with Mass 2 One Media (M2O), a loyalty marketing company specializing in media, to centralize all of our loyal listener clubs into one unified platform. Over the course of the last three years, CBS Radio has moved all of its websites onto a common web platform, created a new streaming platform, rolled-out a unified video platform, launched a new mobile and a common ad serving platform, all with the overall goal of giving stations best of breed systems in each applicable field. The Mass 2 One platform allows them to complete the circle and bring the last of their systems under a common umbrella. The first market to launch the system will be LA.