Massive Political Ad Dollar Growth Displaces Core Spots For Nexstar


If you thought the political dollars achieved in the second quarter by Sinclair Broadcast Group were huge, just wait ’til you see how Nexstar Media Group — the biggest licensee of broadcast TV stations — performed in the three-month period ending June 30.

The owner of such stations as WJMN in Marquette, WOOD & WOTV in Grand Rapids and WLAJ & WLNS in Lansing — properties in the key primary election state of Michigan — enjoyed an eye-popping 920% increase in its political ad dollars from the second quarter of 2021.

This growth resulted in a 2.5% dip in core advertising revenue. And …? Net income surged by 13.4% as Adjusted EBITDA zoomed ahead by 16.1%.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published.