MasterCard Worldwide introduced a new tag treatment highlighting both credit and debit payment options in its Priceless television advertising. The MasterCard logo will “flip” to showcase the two payment forms that consumers use the most – credit and debit.
The new tag begins appearing on three new Priceless TV spots – entitled “Catch,” “Dinner Out,” and “Milk”. This marks the first time in the decade-long history of the Priceless campaign that these forms are featured together. The new tag will appear on most Priceless TV advertising moving forward, where appropriate.
Creative was handled by McCann Erickson/New York.