Match.com unveiled a new campaign showing that, for successful relationships, "It Starts With a Look" at Match.com. The new effort, dubbed "Rewind," brings to life the hundreds of thousands of couples who find love on Match.com every year and the way those lives were forever changed as a result of Match.com. It
showcases couples in the present, depicts their relationships unfolding in reverse, and ends highlighting that it all began with a look at Match.com.
"Rewind" is a continuation of Match.com’s "It’s Okay to Look" campaign, which aimed to reduce the stigma some singles feel about going online to find love.
AOR Hanft Raboy and Partners handled.
Match.com also launched a new dating application for social networking site Facebook. “Little Black Book” by Match.com brings Match.com’s matching functionality to Facebook users to find potential matches based on compatibility and shared interests.