launches “Rewind”

0 unveiled a new campaign showing that, for successful relationships, "It Starts With a Look" at The new effort, dubbed "Rewind," brings to life the hundreds of thousands of couples who find love on every year and the way those lives were forever changed as a result of It
showcases couples in the present, depicts their relationships unfolding in reverse, and ends highlighting that it all began with a look at

"Rewind" is a continuation of’s "It’s Okay to Look" campaign, which aimed to reduce the stigma some singles feel about going online to find love.

AOR Hanft Raboy and Partners handled. also launched a new dating application for social networking site Facebook. “Little Black Book” by brings’s matching functionality to Facebook users to find potential matches based on compatibility and shared interests.