Matchbin, provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ Media Solutions’ Radio and Television Advertising Group, which provides content and ad solutions for broadcasters. The end result is Radiate Media, a “next-generation media technology services company.”
The company plans to utilize both companies’ technology platforms and media reach to offer broadcasters and their advertisers commerce opportunities at a local, regional and national level. It will continue to provide traffic content solutions, such as “CommuteVantage,” to broadcasters via a continuing business agreement with NAVTEQ. Radiate will also offer its “Editionals” content management solution for media partners, and “MatchLocal” directory publishing platform for merchants, which also allows media partners to provide web, mobile and digital couponing capabilities to local businesses.
“Technology is changing the way advertisers, large and small, can promote themselves,” said Chris Rothey, former head of NAVTEQ Media Solutions, who will become Radiate Media’s new CEO. “This enhanced offering will help our media partners revolutionize the industry in this evolving landscape and build strong relationships with local businesses.”
Radiate serves over 2,000 radio, TV and print customers.