FORT LAUDERDALE, FLA. —”Why would I want to slice up my business when I am in the business of aggregating my audience?”
That’s a question some in the broadcast television industry may ask. But, addressability — the coming promise of ATSC 3.0 and NEXTGEN TV — can make breaking siloes and cross-platform sales a sensible, and dollar-building, opportunity.
The topic was tackled by panelists at the Matrix Media Ad Sales Summit on Thursday, with Alan Wolk, analyst and co-founder of TV [R]EV, sharing thoughts on addressable advertising — and what’s set to come beyond the set-top box.
![Pictured (l-r): TV [R]REV Lead Analyst Alan Wolk, Ampersand VP of National Sales Broan Morse, and Comcast VP of Addressable Enablement Larry Allen](https://rbr.com/wp-content/uploads/5DA937BF-7ECF-456B-80B1-92D692171B2F-scaled-e1668097324371.jpeg "5DA937BF-7ECF-456B-80B1-92D692171B2F")
