Matrix Adds A VP of Enterprise Sales


Media ad sales platform maker Matrix has lured the Senior Director of Media & Technology Services at Prime Focus Technologies to take the role of Vice President of Advertising Sales at the Pittsburgh-based company.

Biren Bharucha will now lead the company’s business development efforts globally, extending their customer footprint into all media sectors.

Additionally, Bharucha will help introduce the company’s new Matrix Sales Gateway to market. Unveiled in 2019, the platform is sell-side dedicated and built with TIP compliant API’s that will support tech-enabled negotiations and fully automated workflows.

Bharucha says he looks forward to expanding the company’s product suite, including its flagship product, Monarch and the new Matrix Sales Gateway, “into more media industry segments to further accelerate the company’s growth.”

Bharucha has also served as VP/Affiliate Relations and New Business Development for YANGAROO, a Canadian company specializing in providing technology solutions for the music, advertising, and awards industries. There, he he was responsible for building and managing the company’s broadcast footprint in the North American television Market.