Matrix Expands Leadership Team

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Global ad sales platform maker Matrix is adding to its leadership team, and is welcoming a trio of individuals to key positions at the Pittsburgh-based company.


Rob Kohn has been hired as Chief Product Officer, while Gabriella DiMaggio has joined the company as Director of Program Management.

Concurrently, Evan O’Toole has joined Matrix as VP of Success and Service.

Rob will lead the team efforts in bringing the company’s Monarch Suite to market. Prior to joining Matrix, Rob worked in companies which, over the years, have become Mediaocean, Imagine Communications, Tivo, and Comscore. He most recently was with Hudson MX, where he designed their buying workflow and bill/pay systems.

DiMaggio formerly served as the VP of Services at Xandr, leading a Program Management team at HBO. She has also previously held roles at Bloomberg, Viacom, and MTV Networks.

Before joining the Matrix team, O’Toole was with Wayfair.com, Ticketmaster, The Princeton Review/Tutor.com, and most recently, with Kohn at Hudson MX.

“We are ecstatic to be expanding our team and expertise, all while continuing to build a suite of product solutions that will not only support the media ad sales transformation, but accelerate its growth and, ultimately, simplify the way we buy and sell advertising,” said Matrix CEO Mark Gorman. “We have maintained a keen focus on helping our clients to compete and succeed, no matter what media industry segment they sell.”