GroupM’s Maxus has established a new strategic affiliation with BPG Media that provides its first presence in the Middle East and North Africa markets. The new alliance, “BPG Maxus,” will offer existing and new clients media services and solutions including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions.
BPG Media is the media planning and buying arm of BPG Group, a leading Middle Eastern integrated marketing communications company. Maxus and BPG Group are both part of WPP, a world leader in marketing communications.
“The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there” said Kelly Clark, Maxus Worldwide CEO. “Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”
Commenting on the new alliance, Avi Bhojani, Group CEO of BPG Group, said: “In the light of tough market conditions, BPG Group made a paradigm shift in the way we engage clients. Our affiliation with Maxus will further enhance our integrated marketing communications model. This collaborative approach is a reflection of BPG Group’s commitment to become a trusted innovation partner for clients.”