Maxwell House has launched this week a partnership with America’s favorite game show Wheel of Fortune, to join in the fight against domestic hunger with Feeding America. Through the rest of the year, each time a contestant wins the Maxwell House-branded Bonus Round on Wheel of Fortune, Maxwell House will donate $2,500, up to $200,000, to Feeding America, the nation’s leading hunger-relief organization. The organization provides food to 37 million people through its network of more than 200 food banks across the nation every year.
“Maxwell House and Kraft Foods have been involved in hunger causes for many, many years,” says Robert Mortati, Senior Director of Marketing, for the Maxwell House business. “And, since the economic downturn, it’s become an even more pressing issue. This is a great opportunity for us to do some good, while bringing this important initiative to the attention of Wheel of Fortune’s millions of viewers.”
“We’re thrilled that Maxwell House has chosen America’s number-one game, not only as a platform for their product, but also as a partner in benefiting Feeding America,” said Harry Friedman, Executive Producer, Wheel of Fortune. “Additionally, our Wheel of Fortune staff intends to supplement Maxwell House and Kraft Foods’ generous financial support by volunteering their time. We hope that our viewers will be inspired to do the same.”
Additionally, as part of the partnership, Maxwell House will be sponsoring a series of segments on Wheel of Fortune, “Changing Lives One Spin at a Time.” The series profiles past winners and demonstrates how they used their winnings to impact other people’s lives, as well as their own.